Different ways of thinking.

In both of the McLuhan boos that I have started reading, they have both coverd Idears that different people have different ways of thinking, reading and understanding the world, these readings and understandings are governed by the technologies that they were addapted from/to and as a ressult have an affect on other developing technologies?

AN example is a literrary, print based western culture in coparison with far eastern culture which is hiligh visualy driven, Iconographic, pictorial and sculptural. (so Mcluhan says anyways, however he calls current chinese Toeism a "disgustin appology of its former self" or something like that. What is important is that I understand the destinction that he made.
A point that he mad of this, as people who think in a less litterate way and more of a sensory level of thought were those like Chaplin, who performed his scenes in revers down to his speach. Also I bellieve Thomas Eddison, who prefferd to read in brail, found it more tactile than reading fonts.
"Sensory Life"

This was hilighted in Understanding the media, he described people who are highly literate as often having slow controled patterns of speach, he contrasted this with sprch of people who biepassed this, In the case of a radio DJ who talked in a fast poaced. ungramaticall way.